Without mentioning the ‘C’ word, we’re counting down to 2020. 2019 has been a great year for TeamPG and we’ve worked on some new, innovative projects.
We don’t like to rest on our laurels as you know, so we spent a bit of time reviewing 2019 trends but also looked forward to 2020. Predicting trends is not an easy task so we did a lot of research based on our, and other designers’ projects.
There is so much amazing design out there, but there are fundamental aspects of design fashion that will form the basis of many design projects. We could list all of them, but we thought we would share our favourite predictions for 2020.
What do we mean by 3D depth? Depth perception is defined as “the visual ability to perceive the world in three dimensions (3D) and the distance of an object.” So ultimately, depth in graphic design is the ability to create a sense of dimension and distance within the design. It also brings design to life. Incorporating different design elements and techniques to create a sense of depth, will result in a more engaging aesthetic.
With the advances in modern technology and software capabilities, we will keep seeing more awesome 3D graphic design compositions throughout 2020.
Monochrome has been a staple in the world of design, architecture and fashion forever. Lately, however it has evolved to a point within the world of graphic design, where designers are using a monochrome colour filter on photos or partial elements in graphic composition.
There are definite advantages to a monochrome approach. It’s understated, therefore letting your content be the focus for the client. However, it can help brand recognition if you have a memorable colour. Sometimes it’s unavoidable that you need to fit a lot of information into a limited space (quarter page ad anyone?!). Instead of making your design even busier and confusing with a lot of colours, a one-color palette can help make a layout look cleaner and more organised.
Shiny, shiny, shiny! We’ve recently used metallic foil in a couple of projects – a Christmas card being a particular favourite. It’s bang on trend and helps branding identity and product design. The focus falls on the metallic effect which conveys luxury and class. We discussed the huge variety of print finishes in a recent PG Tips article and metallic foil finishes are definitely up there for being used in print a lot throughout 2020.
Ooh we love typography! It lifts a brand and gives it a simple but modern look and feel. Using simple typography in design then lends itself to being decorated with a host of creative elements. Known as artistic typography, this trend is expected to flourish in 2020.
Maxi typography was used a lot throughout 2019 and we expect that this will continue throughout 2020. We’re thinking bigger is better when it comes to this. There’s a chance words will be split onto multiple lines making the reader stop and think about what they’re reading – classic customer engagement right there!
More and more we’re seeing the use of illustration in design projects. Illustration and graphic design have previously been perceived as two entirely separate creative fields. Usually, graphic design is more seen as a commercial art. Illustration is viewed mostly as a fine art. But more and more they are overlapping. Which isn’t a bad thing in our eyes.
We’re seeing 2 separate styles of illustrations in graphic design. Simple illustration and isometric illustration. Using illustration within design can often help to convey a concept or ideas, helping to better communicate a particular marketing or campaign message.
So, what is isometric illustration? An isometric illustration is a style of drawing which uses a technique called isometric projection. With isometric projection, any three-dimensional object can be depicted on a flat two-dimensional surface. This can then evolve into an animation making it an amazing, engaging visual. Isometric design is most definitely going to become a bigger trend throughout 2020 and beyond. Look out for our projects using it. We’re super excited.
Everyone involved in graphic design and art will tell you – it all comes down to basic geometric shapes. This type of design spans so many areas in our lives. Right down to the streets we walk on. There’s even a conference dedicated to Highway Geometric design (the next one is June in Amsterdam if you fancy a trip!)
Anyway, we digress. Many designers are now looking to create simplicity in their design, so using plain geometric shapes is still one of the leading trends for 2020. Although geometric designs may look simple, they do actually require a lot of work. But the end result can be brilliant. So, there you have it. 2020 will be a year of simple yet very effective design. We can’t wait!
If you have a design project that you’d like some help with, please get in touch, we’re bursting with ideas.
WIN a Luxury Chocolate Easter Egg. For a chance to win, please search high and low around our site for the SIX colourful EGGS you see at the top of our Insights article. Don’t get too Egg-cited as the ones above don’t count.
So we’ve said ‘so long, farewell, auf wiedersehen, goodbye’ to 2020 and we’re now staring down 2021. There has been a sea change in marketing activity, with businesses across the globe embracing digital like never before.
Brand love – is that really a thing? Think Coca-Cola vs Pepsi, Android vs Apple. There’s some hardcore loving from some of their customers. But those brands have spent a long time creating the fundamental requirements for a relationship – trust, loyalty and respect.
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Yikes! We’ve heard this a lot over the years. Just as well we’re not sensitive souls here at Platinum HQ...
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Launching a website is always an exciting time. You’ve put in all the hard work – now you get to show it off to the world and start receiving visitors.
However, it can also be a stressful time. How do you know that you haven’t forgotten something important?
With over twenty years in the jewellery business, Clare Blatherwick is one of the most experienced jewellery professionals in Scotland. Before launching her business in 2017, Clare spent 10 years as Head of Jewellery in Scotland for Bonhams, one of the world’s largest auctioneers.
Video production has often been perceived as an expensive marketing communication. However, video content can be created in your living room (and may well be until we get back into office life!). Think about YouTube and podcasting – these are easily created and uploaded.
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B2B – Back 2 Business? But not as we know it. These last few months have taken their toll on industries across the globe. But many businesses have taken the opportunity to take a step back and review, reset and recharge their marketing activity.
A year is a long time in politics apparently. But it’s also a long time in terms of websites.
If your website is anything over one year old, then it definitely needs refreshed. If it’s over 2-3 years old, it may well need revamped entirely.
Who remembers Google's logo before 2015? Really? Animation was starting to creep into marketing and in 2015 Google introduced its new animated logo marking the beginning of a shift change in online branding. Since then, there has been a steady increase in the use of animation.
‘Old’. It’s not a particularly positive word. Old, irrelevant, out of date. We’re always looking for newer, better, faster. But what if we stop for a minute and consider ‘old’. When it comes to content, old isn’t always bad. It just needs repurposed and refreshed.
18! That means we’re grown-ups now right? We like to think of it more that we started out as a fledgling business and we have matured and evolved over the last 18 years. It’s been a great journey so far – in fact, we still have our first client that came on board 18 years ago.
Well this has been an interesting / challenging / what just happened (delete as appropriate!) few months…
But we are seeing a glimmer of light of what we think is the new normal.
Hands up who’s heard of Albert Mehrabian? To be honest, neither had we until we started looking into various types of communication.
Content is king we are always told. Luther Vandross would tell you there’s ‘Never too much’… although maybe he wasn’t actually talking about content.
Pandemic. Global crisis. Self-isolation. These are powerful words. We’re in unprecedented times. However, in these challenging times, we are seeing great human spirit and positivity. This is what we need to focus on. Helping each other until we get through this.
Don’t panic, we’re not channelling ABBA. Well, not today anyway.
We were recently approached by a new client, looking to change their company name. Ooh that’s a bit risky we hear you gasp. Well yes. And no.
Blue. It features a lot in all walks of life – eyes, sky, sea, shoes, feelings to name a few. It’s uplifting in a calming way. Your choice of colour is connected to how that colour makes you feel and can impact many of your purchasing decisions, without you even really realising.
Bruce Stevenson has been one of our longest standing clients and we have evolved the look and feel of the business over the last 8 years.
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You’ll know by now that Team PC love a stat – and the bigger the numbers the better. So here goes…
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All we’re hearing today is about blue Monday and how it’s the most depressing day of the year. Pah!
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We were approached by this family run paint and wood finishes company based in Glasgow. The business started out 1877 as a producer of the highest quality of wood finishes. It has since evolved and is also now a commercial paint supplier.
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We’ve talked about the value of investing in a slick, user friendly website. But looks aren’t everything. Scratch the surface and you may find that underneath, your site isn’t as good as it looks. What you wanted to create was a site that engaged visitors but how do they find you in the first place?
Have pen, will travel. Think about it, how many times have you been given a pen by a supplier or client? Or how many times have you inadvertently picked up a pen and popped it in your pocket after using it? Not in a kleptomaniac sort of a way – but more as it’s an automatic reaction.
“Knowledge is of no value unless you put it into practice”
Anton Chekhov must have known a thing or two about knowledge graph panels. Or maybe the 19th century was a bit early…
We find that many of our clients aren’t...
Not Duran Duran. But content, a necessary but difficult part of website creation and management. Your website needs it, but how do you get it, who writes it, and how much do you really need?
You may have noticed in our last insights article that we shared our love of print. We’ve spent years understanding the process of print and learning more about finishes and stocks. But, for the uninitiated, it can be daunting to try and work out what print will work best for your project.
You’d be forgiven for thinking that print is a dying industry.
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The explosion of websites in the mid-noughties was unlike any other marketing initiative we had seen. At the end of 2018 there were a reported 1.8 billion websites in the world. Of these, less than 200million are active.
Here at Platinum HQ there’s a lot of things we love. Cake, a cold beer on a sunny day, more cake.
But we’ve always also been firm believers in loving what we do. For over 16 years we’ve spent time crafting great design and it’s been fantastic.
Founded in Edinburgh in 2003 by Nigel Kennedy, Appetite Events has grown in size and reputation, developing into a business with a wealth of experience and a depth of knowledge essential to running a successful events company.
A rather famous brand campaign once said ‘Good things come to those who wait’. But as a generation of time-poor individuals wanting the best results in the shortest time possible, patience isn’t really top of our agenda. It’s a bit like baking a cake for half the required time and expecting...
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Design isn’t just about your logo or how you decorate your office, it’s a way of thinking and allowing your business to thrive, creating new products and developing relationships with new customers.
Too many of us follow the crowd. We stick to the rules. We conform.
Yet, we know that creativity makes the difference between a mediocre business and a great one. The difference between success and failure.