What we do

Every brand has a story, applying creativity brings it to life

Platinum Creative is a creative agency based in Edinburgh and Fife. For almost 20 years, we have remained true to our original core values – to provide amazing creative to each and every client. We’ve built lasting relationships based on our no-nonsense, down to earth approach, and we’re delighted to say that many of our clients have been with us from day one. 

We will work with you to achieve the right result for your project. The trust and respect our clients have for us stems from our flexibility to respond to their changing needs whilst remaining focussed on timescales, deadlines and budgets.

“Find a job you enjoy doing, and you will never have to work a day in your life.”  
Mark Twain 

We couldn’t have said it better ourselves.  

You can't use up creativity. The more you use, the more you have.

Identity

Your brand is the single most important investment you can make in your business. A well designed corporate identity (or logo as it's more commonly referred to) is the graphic or symbol that should make a great first impression to your target audience. A brand is not just a logo, it's the overall impression, experience  and emotional connection you give to your audience and customers. Your brand expresses the value you provide and convey trust. 

Company naming

Naming a company is like laying the foundations of a building. Get it wrong at the outset and it can have major consequences later on. It can be tricky choosing the best name for your business but investing time and surrounding yourself with creative thinkers is vitally important to deciding on the right company name. We helped many businesses assist with the brainstorming process. Get in touch to find out how.

Typography

Typography was invented during the eleventh century and has been used ever since in all written and printed forms of communication. While choosing the correct typeface for your brand, consideration should be given to where it will appear, how timeless it is and how many font weights it contains for flexibility. Trendiness should also be considered as styles change so frequently. Getting the right font will tell a story and bring a voice and personality to your brand.

Guidelines

Whether your a huge multinational corporation or tiny one person enterprise, all brands should have a set of guidelines. Aptly named, they are guidelines to ensure brand consistency to not only external audience, partners or affiliates, but internally to your whole team. Brand guidelines should set out rules to create a unified identity across all aspects of your business. They should cover colour palette, typeface, tone of voice and more importantly correct usage of your logo. Your entire company should be considered as your branding department focussing on brand consistency across everything. 

Copywriting

Writing clean and concise copy can be time consuming. Investing in commissioning a copywriter while you focus on running your business is more efficient and to a higher standard than someone who's not a trained writer. Whether you hire a copywriter or an exec to oversee your writing, the advantages of having content written professionally are clear to see. Effective marketing requires effective content and a strategic approach to creating and distributing valuable, relevant and consistent content to attract the right audience. Please get in touch for more information or if you require assistance with your content marketing. 

Photography

Almost everybody owns a smartphone today and with the quality of the built in cameras everyone has the ability to photograph high resolution photos wherever they are in the world. That doesn't automatically qualify you as a professional photographer. Far from it! We can all dabble in a bit of DIY but that doesn't mean we become plumbers or electricians overnight. There's an art to composing, lighting, planning and staging a good photo. Investing in high quality bespoke commissioned photography to advertise your product or services will speak volumes to your audience as opposed to an average royalty free stock photo that's probably being used by your competitors. Chat to us about commissioning your next photoshoot.

Video

Increasing search engine rankings, boosting customer engagement and users spending longer on your website are a few reasons why you should invest in a video to market your business. Video can be used to tell a story, engage, motivate and persuade your audience to buy from you. Creating a compelling message will resonate with potential customers and bring your brand to life. Video can also be used to share industry expertise, bring testimonials to life or showcase a product. With 500 hours of video uploaded to YouTube every minute (yes... every minute!), it's a no brainer to see why this is the medium of choice to market yourself or your brand. Get filming or get in touch to learn how we can help.

Motion Graphics

Think of motion graphics as animated graphic design. Text is usually the main component but when combined with sound and simple graphic design they complement each other and become a great way to tell your story. Motion graphics are commonly used in adverts, movie title sequences, information videos and e-marketing. Many people's lives and brains are becoming saturated with information overload and when time is precious, what better way to get your message and brand across succinctly in 90 seconds than a simple motion graphic. 

Illustration

Sourcing a perfect photo or suite of photos to illustrate a product or service can sometimes be tricky, but with illustration you have the ability to create any image you wish. Identifying the perfect illustration style can help bring your brand or advertising campaign to life. The beauty of illustration is you can be as creative as you like and depict literally anything your imagination conjures up. Infographics have become very popular over the past decade helping convert complex information into an easy to understand form. There are no boundaries with this medium but we do recommend that the creative brief to the illustrator is clear and concise. 

Marketing

The multi-channel, ever changing, key to communicating with your customers. You need to know you’re talking to the right people in the right place at the right time.

We work with many in-house marketeers but we can also offer marketing support to ensure you’re meeting your marketing goals. We can work with clients to help shape marketing strategies that will deliver great results through planning, creating and implementing creative marketing campaigns to support your marketing plans. For some clients it’s important to take a step back and take a holistic view of their marketing approach. It’s at this point we would always recommend undertaking a marketing audit. Take the time to look at each and every aspect of your communications – from print advertising, to social media, email campaigns and website. To name a few! 

We want your brand to be as successful as you do, so let us help you make that happen. 

Business Stationery

From letterheaded paper to compliment slips and business cards to printed envelopes, we are able to print your corporate business stationery in your preferred volumes.

Brochures

Beautifully designed brochures don't need to be confined to being electronic. We can assist bringing your bespoke brochure to life with various printing techniques and specialist print finishes to give it a very tactile feel.

Magazines

Magazines large or small are a great way to showcase brands and let their personality shine through. You can have fun and flexibility with content and they have a great shelf life (no pun intended).

Leaflets

Leaflets (or pamphlets as some seniors still like to refer to them as) are a cost effective way to advertise your brand or service. Digitally printed in small quantities or on paper from sustainably managed sources, leaflets are still a great way to get your brand noticed in the current digital noise.

Flyers + Posters

Flyers, large or small, available for people to pick up or used as a door drop, are another cost effective branded medium to reach a wider audience. As long as it's recyclable. 

Direct mail

While most companies have resorted to sending information out via email and conventional direct mail becoming niche, we feel that if done well, there's still a space to market via this medium.

Promotional items

A consumer survey found that around 90% of people can recall the messaging from a branded promotional product they received. As long as the products are useful and not just landfill tat, promotional items have longevity, great brand exposure and resonates with the end user.

Exhibition + Display

Whether you require a basic pull up banner to advertise services in your reception or waiting room, or a full suite of exhibition displays at a trade show, there's plenty of flexible options to suit your needs. We can help you choose the best solution to allow you to showcase your brand.

Website design

Website design is the term for the front end user experience as opposed to website development. As website designers, we work on the page design, layout and appearance. This includes the colours, fonts, images and the website structure. A website should be aesthetically pleasing and easy to navigate around to aid the user experience. We ensure that all websites we design work on desktop and mobile browsers. There are two types of sites; Responsive and Adaptive. A responsive site will adjust dynamically depending on your screen size and an adaptive site will be developed to match common screen dimensions. If you feel your current website is looking tired, call us to discuss how we're able inject new life into it.

Website development

The website development process starts at the initial design stage. A site map and content plan need to be created and functionality identified at the same time as briefing the front end website designers. Establishing the number of page layout designs required is key at this stage too before any aesthetic design concepts are even considered. Once the full site has been scoped and the page layout designs approved, the website build can commence. A well built website will make pages load fast, perform well and have a seamless user experience. Web developers do this by using a variety of coding languages. On completion of the website development, extensive user testing needs to be carried out before the site can be launched. The work doesn't stop there, for websites to continually perform well, they must be maintained regularly. A good analogy is like driving a new car off the forecourt. For a car to perform at an optimum level, it needs to be maintained and serviced regularly. Get in touch today if you'd like a no obligation assessment of your current website.

E-Brochures

E-brochures are commonly used today to ensure the user can receive sales brochures instantly and viewed on their preferred device. The benefit of an e-brochure is that there's no printing involved and they can be updated at short notice to ensure they never date. Many companies disagree and claim that e-brochures lack the personal touch especially as we're a tactile race who like to feel the quality and print finish in our hands. Either way, we feel there's still a need for both in today's ever evolving world.

Digital marketing

The term digital marketing covers all forms of online marketing. As opposed to traditional forms of marketing like telephone and physical marketing, digital marketing allows businesses to reach a wider audience more efficiently via search engines, social media channels, video and email. To survive in today's world all brands must have some form of digital or social media presence. Consumers rely on digital marketing to keep them informed on a daily basis with relavant information and offers. Digital marketing allows brands to track analytics to monitor the success of campaigns and ROI where traditional offline advertising isn't as efficient. Every business has their own agenda and not all forms of digital marketing may be relevant but it's important to identify which will are and implement a strategy as soon as possible. Chat to us today to see how we're able to assist you on your digital journey.

Email marketing

Email marketing is more important than ever in today's crowded marketplace. Before attempting to schedule any campaigns, we recommend creating a strong email marketing strategy at the outset. This is fundamental to any business regardless of size. Email marketing allows you to reach and communicate with your audience real time and in a personalised way. Easy to measure, it allows you to track user behaviour including open, click though, bounce and unsubscribe rates. Segmenting customers within your database allows you to target specific groups with special offers all the time creating brand awareness. We currently manage many email marketing campaigns for clients. Call or email us today to learn how your business would benefit from it.