As a leading creative design agency and team of expert web designers based in Edinburgh and Fife, Platinum Creative has remained committed to our core values for over 20 years - delivering exceptional creative designs to every client. Our down-to-earth approach and dedication to building lasting relationships has earned the trust and respect of our clients, many of whom have been with us since day one.
We prioritise flexibility in responding to changing needs while staying focused on delivering projects on time and within budget. Let's work together to achieve the perfect result for your project!
“Find a job you enjoy doing, and you will never have to work a day in your life.”
Mark Twain
We couldn’t have said it better ourselves.
We understand that investing in your business's branding and identity is crucial. A brand is more than just a logo; it includes the overall experience and emotional connection you provide to your audience and customers, expressing the value you offer and building trust.
Let us help you build a strong and memorable brand identity that accurately represents your business.
Naming a company is like laying the foundations of a building. Get it wrong at the outset and it can have major consequences later on. It can be tricky choosing the best name for your business but investing time and surrounding yourself with creative thinkers is vitally important to deciding on the right company name. We have helped many businesses assist with the brainstorming process. Get in touch to find out how.
Selecting the right typeface for your brand is an essential step towards achieving a cohesive and compelling identity.
When considering which typeface to use for your brand, there are a few crucial factors to keep in mind. It's important to consider where the typeface will appear, as it will need to be legible and appropriate for different contexts such as print, digital, or signage. Addtionally, the number of font weights available is also an important factor to consider. A font with multiple weights can provide greater flexibility and versatility in design, allowing for greater emphasis on specific elements. We will work with you to help and guide you on choosing the right font that reflects your brand.
For businesses of all sizes, brand guidelines are a vital tool to ensure consistency and continuity across all aspects of their identity. Whether you're a multinational corporation or a one-person enterprise, guidelines provide a framework for maintaining a consistent visual and communicative identity.
Brand guidelines, as the name suggests, serve as a set of rules that dictate the correct use of your brand elements, including your logo, typography, color palette, and tone of voice. They help to maintain the integrity of your brand, ensuring that it is presented in a consistent and unified manner across all mediums, from digital to print, and from internal to external communication.
It's essential to create brand guidelines that are accessible and easy to follow by everyone within your organisation, from employees to partners and affiliates. By doing so, you ensure that everyone is working towards the same goal, creating a unified identity and building brand recognition across all channels.
Copywriting is not just about putting words on a page; it's about conveying a message that resonates with your target audience while maintaining a consistent brand voice and identity. it's a vital component of any successful content marketing strategy. A trained copywriter can create content that is tailored to your brand and target audience, while also ensuring that it's optimised for search engines and other marketing channels.
High-quality bespoke commissioned photography is an investment that can make a huge difference in how your product or service is perceived by your target audience.We understand the art of composing, lighting, planning, and staging photoshoots to ensure you get the right images for your campaign.
Video marketing is becoming increasingly important for businesses in order to engage with their customers. Video has the power to tell a story, evoke emotions, and influence purchasing decisions. Incorporating video content into your marketing strategy will enhance your search engine rankings, increase customer engagement and keep users on your website longer.
From concept development to post-production, we work with professional videographers to ensure you get a video that showcases your products, builds your brand and connect with their audience.
Motion graphics is a form of animated graphic design that combines text, sound, and simple graphics to effectively communicate your brand's message in an increasingly challeninging market.
We will work closely with you from concept to final production to create a visually stunning and engaging motion graphic that will bring your brand to life.
Illustration can be a brilliant way to visually communicate your brand or product. The right illustration style will ensure your campaign will stand out and captivate your audience. From simplistic vector graphics to detailed hand-drawn designs, the possibilities are endless.
Infographics, in particular, have gained popularity as a way to convey complex information in a digestible format. We can work with you to bring your creative vision to life, ensuring that any illustration or infographic accurately reflects your brand's identity and values.
Marketing is the art of effectively communicating with your target audience, delivering the right message, to the right people, at the right time. Since we launched Platinum Creative, over 20 years ago, marketing has evolved to include digital channels such as social media, email campaigns, and websites.
Having worked with in-house marketers to help develop or execute marketing plans, we have a thorough understanding of effective marketing.
We take a holistic approach to marketing by conducting a thorough audit of our clients' communications. This includes analysing print advertising, social media, email campaigns, and website content. By understanding how each element of your marketing strategy is performing, we can help you identify areas for improvement and develop creative campaigns that align with your brand values and engage with your target audience.
From letterheaded paper to compliment slips and business cards to printed envelopes, we are able to design and print your corporate business stationery. The rise of short run digital printing now means you don't have to order in bulk.
We know that every business is different, and that's why we offer customised printing options to suit your specific requirements.
In today's digital world, e-brochures are becoming increasingly popular due to their accessibility and ease of sharing. However, there is still something to be said for the beauty and impact of a physical brochure. That's where we come in.
We are passionate about helping our clients bring their bespoke brochures to life with a variety of printing techniques and specialist print finishes. From embossing and foiling to die-cutting and spot UV, we offer a range of options to create a truly tactile experience that captures the essence of your brand.
Business magazines, whether big or small, are an excellent way to highlight your brand and showcase its unique personality. With a well-designed and thoughtfully curated publication, you can have fun and flexibility with your content while providing a valuable resource to your readers.
In addition to being a fun and engaging way to promote your business, magazines have a long shelf life (no pun intended!)
Whether your goal is to educate your customers, establish yourself as an industry thought leader, or simply to provide entertainment, a well-crafted magazine can help you achieve your objectives.
Business leaflets remain an incredibly cost-effective way to advertise your brand or service. Despite the rise of digital marketing, a well-designed and thoughtfully crafted leaflet can still capture the attention of your target audience and help your brand stand out from the noise.
With our expert guidance and attention to detail, you can be confident that your leaflets will be both eye-catching and environmentally conscious.
Whether you're looking to promote a new product or service, communicate important information to your customers, or simply raise awareness about your brand, a leaflet can be a powerful piece of communication.
Flyers, large or small, available for people to pick up or used as a door drop, are another cost effective branded medium to reach a wider audience. As long as it's recyclable.
Despite the rise of digital marketing, we firmly believe that there is still a place for direct mailing marketing in today's business landscape. While many companies have moved away from traditional forms of marketing, we feel that there is still great value in a well-designed direct mail campaign.
Promotional items for business are a highly effective way to get your brand noticed and remembered by potential customers. According to a recent consumer survey, nearly 90% of people can recall the messaging from a branded promotional product they received, highlighting the lasting impact that these items can have.
As long as the products are useful, promotional items have longevity, great brand exposure and resonates with the end user.
When it comes to showcasing your brand, exhibition stands and display stands are highly effective tools that can help you make a lasting impression on your target audience.
Whether you need a simple pull-up banner to promote your services in a reception area or waiting room, or a full suite of exhibition displays for a trade show, we can help you choose the best solution for your business.
If you're looking for brilliant web designers, you're in luck! We can help you create a website that not only looks great, but also provides a seamless user experience. As professional website designers, we focus on the front-end user experience, which includes the page design, layout, and appearance of the website.
We believe that a website should not only be aesthetically pleasing, but also easy to navigate to ensure a positive user experience. That's why we pay close attention to details such as colors, fonts, images, and website structure to create a website that reflects your brand and provides a great user experience.
We understand the importance of mobile responsiveness, and ensure that all websites we design work on both desktop and mobile browsers. We offer both responsive and adaptive design options to match common screen dimensions, depending on your specific needs.
If your current website is looking outdated and you want to inject new life into it, don't hesitate to contact us.
Website development is a complex process that starts with the initial design stage. At this stage, a site map and content plan are created, and the necessary functionality is identified. Front-end website designers are briefed at the same time, and the number of page layout designs required is established. Only then are aesthetic design concepts considered. Once the page layout designs are approved and the full site is scoped, the website development process can begin.
The quality of the website's code will determine its speed, performance, and user experience. Web developers use various coding languages to ensure the site is built to a high standard.
After the website development is complete, extensive user testing must be carried out before the site can be launched. However, website development is an ongoing process that requires regular maintenance to ensure optimal performance. It's like driving a new car off the forecourt; to keep it performing at its best, it must be maintained and serviced regularly.
If you'd like a no-obligation assessment of your current website, get in touch with us today.
In today's fast-paced digital era, e-brochures have become an essential tool for businesses to deliver sales brochures to potential clients. One of the primary benefits of e-brochures is that they can be accessed instantly on any device without any printing costs. Moreover, the ease of updating an e-brochure ensures that it remains current and relevant.
Despite these advantages, some companies believe that e-brochures lack the personal touch that comes with tactile print materials. The physical print finish is often preferred by people who want to feel the quality of the brochure. However, we believe that both e-brochures and traditional brochures have a place in the constantly evolving business landscape.
Digital marketing covers a wide range of online marketing activities that include search engine optimisation, social media marketing, content marketing, email marketing, and video marketing. By utilising these various techniques, digital marketing can help businesses reach their audience efficiently and effectively.
With the widespread use of social media platforms, digital marketing has become a powerful tool for companies to interact with their customers on a more personal level. Through these platforms, businesses can share relevant content, news, and offers, build brand awareness and drive engagement. This approach can be highly effective when executed correctly and can lead to long-term customer loyalty and increased revenue.
One of the most significant advantages of digital marketing is the ability to track and analyse the success of campaigns. With the use of analytics, businesses can easily monitor how their campaigns are performing, allowing for quick changes to be made to optimise results. This level of insight into campaign performance is simply not possible with traditional forms of advertising.
While every business has its unique needs and objectives, digital marketing has proven to be an essential component of any successful marketing strategy. We understand the importance of digital marketing and are dedicated to helping our clients achieve their marketing objectives. Contact us today to learn more about how we can help you navigate the digital landscape and reach your target audience more effectively.
With the marketplace more crowded than ever before, it's important to have a strong email marketing strategy in place to stand out from the competition. Whether you're a small business or a large corporation, implementing an effective email marketing campaign is essential to communicating with your audience in a personalised and real-time manner.
One of the key benefits of email marketing is its measurability. It's easy to track user behaviour, including open rates, click-through rates, bounce rates, and unsubscribe rates. By analysing these metrics, you can identify areas of improvement and adjust your strategy accordingly. Another advantage of email marketing is the ability to segment your audience and target specific groups with personalised content and special offers, creating brand awareness and driving engagement.
We have extensive experience in managing email marketing campaigns for our clients and can help you develop a strong strategy that aligns with your business objectives. Don't miss out on the benefits of email marketing, contact us today to learn how we can help you achieve your goals.
