Once known as Jeffreys Home Lifestyles and beloved for their iconic Edinburgh furniture showroom, Jeffreys made a bold move in 2006. With a shift in focus to high-end, bespoke interior design, they rebranded as Jeffreys Interiors and relocated to Edinburgh’s elegant New Town. That’s when they brought us on board to help shape a brand that would reflect their new direction.
The brief was clear - create an aspirational identity that captured the artistry and attention to detail at the heart of Jeffreys' work. We developed a symbol inspired by the intricate patterns found in their furniture and fabrics – something timeless, elegant, and designed to stand alone as a recognisable mark of quality.
Since then, Jeffreys has gone from strength to strength, evolving into one of Scotland’s most respected interior design studios. And that little symbol? It’s now a trusted hallmark of style and sophistication.
