Forth Capital

Artificial Intelligence (AI) has been hailed as a saviour for many individuals and businesses. While the concept of AI dates back to the 1950s, it’s only in recent years that we've seen widespread adoption across industries-from finance and healthcare to marketing and education.

Customer recommendations – possibly the most powerful tool in marketing. Praise from an existing customer to a potential one? Job done! An enormous 92% of customers trust a recommendation from family or friends more than any other type of advertising. 92%! That’s huge.

Agility is a word that always makes us think about Crufts!  But what about marketing agility? The last two years (we can’t face saying the ‘p’ word) have been tumultuous to say the least and never more have marketers been kept on their toes. Agility has been fundamental to success.

“I don’t need a designer, I can use Canva for free”… Well yes you can, but it will cost you more in the long run in terms of time, resource and most importantly, brand perception. 

If you follow us, you’ll know that we talk about content – A LOT.  

We’ve written several articles on content including ‘The great content debate’ as well as ‘Content - less or more?’ and ‘Hungry like the Wolf’.  

One of the earliest marketing lessons talks about market ‘saturation’. Usually, market saturation means success. But what about when it comes to digital advertising? In this case saturation has led to digital ads becoming ‘white noise’ or wallpaper to consumers.