Latest insights

Artificial Intelligence (AI) has been hailed as a saviour for many individuals and businesses. While the concept of AI dates back to the 1950s, it’s only in recent years that we've seen widespread adoption across industries-from finance and healthcare to marketing and education.

Customer recommendations – possibly the most powerful tool in marketing. Praise from an existing customer to a potential one? Job done! An enormous 92% of customers trust a recommendation from family or friends more than any other type of advertising. 92%! That’s huge.

If you follow us, you’ll know that we talk about content – A LOT.  

We’ve written several articles on content including ‘The great content debate’ as well as ‘Content - less or more?’ and ‘Hungry like the Wolf’.  

Sound the klaxon! We’ve a new customer!! Everyone loves a new customer. It validates all your hard work when someone chooses your company. It’s a new opportunity to share content and reviews as well as cross selling other products....

December. Already. Time seems to be flying in as quickly as marketing trends are evolving.

2020 and 2021 saw brands re-evaluate their activity, ensuring online activity became a priority in order to reach their customers who were all at home...

“There is one more thing – it’s been emotional…” 10 points to those who can name the film that comes from?! *

It’s December folks which means there’s a deluge of Christmas advertising – which actually started right after Halloween.

Collaboration - the action of working with someone to produce something.

That’s the definition of collaboration according to the dictionary. So here at Platinum Creative, how do we approach collaboration? Well, you may have seen our most recent article ‘Collaboration is key for brand success’...

There’s new ‘c’ word this season… Collaboration. From fashion to medicine, customers are realising collaboration is the way forward.

Rather like the important ‘c’s’ when looking at diamonds, collaboration has it’s own ones...

So we’ve said ‘so long, farewell, auf wiedersehen, goodbye’ to 2020 and we’re now staring down 2021. There has been a sea change in marketing activity, with businesses across the globe embracing digital like never before.

Brand love – is that really a thing? Think Coca-Cola vs Pepsi, Android vs Apple. There’s some hardcore loving from some of their customers. But those brands have spent a long time creating the fundamental requirements for a relationship – trust, loyalty and respect.

18! That means we’re grown-ups now right? We like to think of it more that we started out as a fledgling business and we have matured and evolved over the last 18 years. It’s been a great journey so far – in fact, we still have our first client that came on board 18 years ago. We must be doing something right!

With over twenty years in the jewellery business, Clare Blatherwick is one of the most experienced jewellery professionals in Scotland. Before launching her business in 2017, Clare spent 10 years as Head of Jewellery in Scotland for Bonhams, one of the world’s largest auctioneers...

Every great project or campaign should start with a great design brief. But this is not always the case. Over the years, we’ve seen some brilliant briefs and some not-so-brilliant briefs. Every project aims for success and by putting the right brief and processes in place at the start, it should ensure a successful outcome.

Back 2 Business? But not as we know it. These last few months have taken their toll on industries across the globe. But many businesses have taken the opportunity to take a step back and review, reset and recharge their marketing activity.

Well this has been an interesting/challenging/what just happened (delete as appropriate!) few months…

But we are seeing a glimmer of light of what we think is the new normal.

Hands up who’s heard of Albert Mehrabian? To be honest, neither had we until we started looking into various types of communication. His research into communication both verbal and ‘non-verbal’ has been much debated over the years.

Pandemic. Global crisis. Self-isolation. These are powerful words. We’re in unprecedented times. However, in these challenging times, we are seeing great human spirit and positivity. This is what we need to focus on. Helping each other until we get through this.

Don’t panic, we’re not channelling ABBA. Well, not today anyway. 

We were recently approached by a new client, looking to change their company name. Ooh that’s a bit risky we hear you gasp. Well yes. And no.  

All we’re hearing today is about blue Monday and how it’s the most depressing day of the year. Pah! Based on ‘cool blue’ being the pantone colour of the year we’ve decided to sack off the connotations of blue Monday being depressing. Here at Platinum HQ...

Blue;It features a lot in all walks of life – eyes, sky, sea, shoes, feelings to name a few. It’s uplifting in a calming way. Your choice of colour is connected to how that colour makes you feel and can impact many of your purchasing decisions, without you even really realising.

Easter egg hunts are always fun. Being on the hunt for, or managing, several agencies to work together is definitely not fun. The advent of digital saw many clients start to work with separate creative, design, advertising, marketing and digital agencies.

Here at Platinum HQ there’s a lot of things we love. Cake, a cold beer on a sunny day, more cake. But we’ve always also been firm believers in loving what we do. For over 18 years we’ve spent time crafting great design and it’s been fantastic.

Everyone is guilty of it. Every company has got excited, created the brand – sometimes painstakingly taking months to get it right. They create brand guidelines to teams, launch to much fanfare across a range of medium – then stop.  Job done. Ticked off the list. Let’s get on with making this company successful.

A rather famous brand campaign once said ‘Good things come to those who wait’. But as a generation of time-poor individuals wanting the best results in the shortest time possible, patience isn’t really top of our agenda. It’s a bit like baking a cake for half the required time and expecting it to taste great.

Up to the ceiling that is. We were commissioned to help restore the lovely illustrations that surround the ceiling within the Scotch Malt Whisky Society (Vaults, Edinburgh). Unfortunately the beautiful illustrations that had been created by Bob Dewar...

Too many of us follow the crowd. We stick to the rules. We conform.

Yet, we know that creativity makes the difference between a mediocre business and a great one. The difference between success and failure.