Latest insights

Agility is a word that always makes us think about Crufts!  But what about marketing agility? The last two years (we can’t face saying the ‘p’ word) have been tumultuous to say the least and never more have marketers been kept on their toes. Agility has been fundamental to success.

Time is money so the saying goes.  It’s an old phrase but it’s still relevant when we talk about an online presence.

Do you know how long do users stay on your website? Recent stats tell us it’s less than 15 seconds on average. 15 seconds to capture, and hold, someone’s attention. 

We have long said content is king. That has not changed over the last few years; however, it gets harder to create content that engages with your target audience.  Do you continue to churn out content or do you look at getting the most out of what you already have?...

A 404?! It’s the page your server displays when it can’t find the URL requested by the user. It used to be the stuff of nightmares. We would throw our hand up in horror then re-direct people to the homepage. Surely that’s how we deal with it? Actually no. That’s the opposite of what we should do.

Launching a website is always an exciting time. You’ve put in all the hard work – now you get to show it off to the world and start receiving visitors.

However, it can also be a stressful time. How do you know that you haven’t forgotten something important?

A year is a long time in politics apparently. But it’s also a long time in terms of websites.  

If your website is anything over one year old, then it definitely needs refreshed. If it’s over 2-3 years old, it may well need revamped entirely.

Old’. It’s not a particularly positive word. Old, irrelevant, out of date. We’re always looking for newer, better, faster. But what if we stop for a minute and consider ‘old’. When it comes to content, old isn’t always bad. It just needs repurposed and refreshed.

Content is king we are always told. Luther Vandross would tell you there’s ‘Never too much’… although maybe he wasn’t actually talking about content. There’s much talk about Google algorithms liking lots of website content but let’s face it, you're more likely to find a unicorn doing a headstand than working out a Google algorithm.

You’ll know by now that Team PC love a stat – and the bigger the numbers the better. So here goes… By 2023, there will be an estimated 4.3 billion global email users, according to Statista. That’s a lot of users. It won’t surprise you then, that with that number...

We’ve talked about the value of investing in a slick, user friendly website. But looks aren’t everything. Scratch the surface and you may find that underneath, your site isn’t as good as it looks. What you wanted to create was a site that engaged visitors but how do they find you in the first place?

Anton Chekhov must have known a thing or two about knowledge graph panels. Or maybe the 19th century was a bit early… We find that many of our clients aren’t aware of their Knowledge Graph Panel – and it’s a revelation when they realise just now powerful it is. 

Not Duran Duran. But content, a necessary but difficult part of website creation and management. Your website needs it, but how do you get it, who writes it, and how much do you really need? It takes a lot of reading and research before the writing can even start. Research, thoughts, ideas take time to formulate before you can even think about putting pen to paper/fingers to keyboard.

It’s been over 40 years since the first email was sent. No one could have predicted the effect this would have on the way we work. Email marketing exploded in the mid-nineties and it remains one of the most effective ways to engage with, and generate revenue from your customers – if it’s done well. 

The explosion of websites in the mid-noughties was unlike any other marketing initiative we had seen. At the end of 2018 there were a reported 1.8 billion websites in the world. Of these, less than 200million are active. You wouldn’t employ 1.6bn employees who weren’t active in their roles so why would you not...