One of the earliest marketing lessons talks about market ‘saturation’. Usually, market saturation means success. But what about when it comes to digital advertising? In this case saturation has led to digital ads becoming ‘white noise’ or wallpaper to consumers.
Fun fact for you - history’s first recorded animator is Pygmalion of Greek and Roman mythology, a sculptor who created a figure of a woman so perfect that he fell in love with her and begged Venus to bring her to life. Every day is a school day!
Edinburgh’s most trusted plumbing & heating engineers, Scott Findlay was set up over 30 years ago and have worked hard at building their reputation. From taking on all sorts of plumbing installation and repair to central heating upgrades and boiler services, every member of the team has a wealth of experience.
It started with BetaMax and VHS. Remember them? Fancy machine with a black cassette that you carefully marked with a black marker to make sure no one recorded over your recording. And now we video on our phones and upload to websites. No video rental stores here. Video has evolved at a fast pace – and your brand needs video to your story.
Who remembers Google's logo before 2015? Really? Animation was starting to creep into marketing and in 2015 Google introduced its new animated logo marking the beginning of a shift change in online branding. Since then, there has been a steady increase in the use of animation.
The EIE (Engage, Invest, Exploit) virtual conference took place in October this year. As a key sponsor, MBM Commercial is there to help businesses grow. We worked with the team including Managing Partner Stuart Hendry to create a video, discussing the importance...
Video production has often been perceived as an expensive marketing communication. However, video content can be created in your living room (and may well be until we get back into office life!). Think about YouTube and podcasting – these are easily created and uploaded.