Video vs Static Images: Why Video Wins

One of the earliest marketing lessons talks about market ‘saturation’. Usually, market saturation means success. But what about when it comes to digital advertising? In this case saturation has led to digital ads becoming ‘white noise’ or wallpaper to consumers.

18th April 2025 Motion
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Bringing your logo to life

Fun fact for you - history’s first recorded animator is Pygmalion of Greek and Roman mythology, a sculptor who created a figure of a woman so perfect that he fell in love with her and begged Venus to bring her to life. Every day is a school day!

18th April 2025 Motion
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Feeling warm inside

Edinburgh’s most trusted plumbing & heating engineers, Scott Findlay was set up over 30 years ago and have worked hard at building their reputation. From taking on all sorts of plumbing installation and repair to central heating upgrades and boiler services, every member of the team has a wealth of experience.

18th April 2025 Motion
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Value of video marketing

It started with BetaMax and VHS. Remember them? Fancy machine with a black cassette that you carefully marked with a black marker to make sure no one recorded over your recording. And now we video on our phones and upload to websites. No video rental stores here. Video has evolved at a fast pace – and your brand needs video to your story.

18th April 2025 Motion
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Keep on moving

Who remembers Google's logo before 2015? Really? Animation was starting to creep into marketing and in 2015 Google introduced its new animated logo marking the beginning of a shift change in online branding. Since then, there has been a steady increase in the use of animation.

17th April 2025 ·4.5 min read Motion
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MBM Commercial video

The EIE (Engage, Invest, Exploit) virtual conference took place in October this year. As a key sponsor, MBM Commercial is there to help businesses grow. We worked with the team including Managing Partner Stuart Hendry to create a video, discussing the importance...

17th April 2025 ·1 min read Motion
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Video killed the radio star

Video production has often been perceived as an expensive marketing communication. However, video content can be created in your living room (and may well be until we get back into office life!). Think about YouTube and podcasting – these are easily created and uploaded.

17th April 2025 ·4 min read Motion
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