A rather famous brand campaign once said ‘Good things come to those who wait’. But as a generation of time-poor individuals wanting the best results in the shortest time possible, patience isn’t really top of our agenda. It’s a bit like baking a cake for half the required time and expecting it to taste great.
Designers, creative people, artists – they’re full of innovation and finely honed ideas just waiting to be executed right? Almost, (he says humbly) but not quite! Every creative involved in the industry works differently but I think it’s safe to say that creativity ebbs and flows. But here’s the tricky part – managing client expectations in terms of timescales.
We treat each and every one of our clients with respect. We take their deadlines seriously and want to do the best job that we can in the given timescales. But sometimes these timescales can be challenging. 48 hours to come up with a new campaign/brand/sub-brand generally isn’t enough (even for pros like us!).
Nurturing relationships with clients has made us realise, that we, and they, have evolved. We’re fortunate that our clients understand the process of design and as such we have better results and stronger relationships.
